"This is a sort of behavioural penny-gap. The difference between ‘get up and put a disc in’ and ‘stay sat down’ is big. Consoles have now crossed that barrier physically, but not in terms of their design philosophy."

"Hearthstone uses the basic concept of giving you what you need for free and selling you the things you want. "

"It sits in an awkward place between Base Raid genre and Clash of Clans clone. If it had the courage of its convictions in either direction, it would be a better game. And then the successes it *is* having with user acquisition would be multiplied significantly."

"Despite fundamentally being about looting and pillaging other players, you can’t loot and pillage your friends. You can only loot and pillage faceless humans with unlikely names and poorly constructed bases."

"Copying what works can yield results, Candy Crush Saga take a bow, but the number of ideas we have no data on because no-one used them exceeds the number of hydrogen molecules in the sun."

"the jokes about how we should have women-only-Wednesdays, like at a swimming pool or a gym are jokes, sure. But also, just a little bit, they are not."

"After Gree's brief UK toe-dipping, but moments before the UK release of GungHo's monetisation colossus Puzzle&Dragons, there remain precious few truly global mobile hits, despite the installed user-bases of iOS and Android providing plenty of theoretical opportunity."